Jordan Brand launched the Retro Remaster initiative in spring of 2015. In response to consumer feedback, it incorporated enhanced color options, cushioning, materials and shapes while retaining each shoe’s original character. The brand sustains this initiative by evolving the remastering process and reintroducing the Nike Air logo on the heels of storied silhouettes. The decision, which honors original designs like never before, was approved by Michael Jordan and continues with the Air Jordan 4 Retro ‘Cement’.
The fan-favorite Air Jordan 4 Retro ‘Cement’ returns for the first time since 1999, complete with randomized paint splashes, premium leather uppers and the famous NIKE AIR logo on the heel.